The Butter Team

Creative Brainstorm Workshop Template

Use this template to come up with creative solutions or unconventional ideas and vote on the best ideas.

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What is a brainstorm?

A brainstorm is a group activity where participants find a creative solution for a specific problem by spontaneously and collectively coming up with ideas.

Objectives of a creative brainstorm workshop

Brainstorming allows you to:

  • Collectively generate many different ideas in a short period of time, before analyzing or considering any of them
  • Suspend any type of judgement for any idea that is being generated. This can lead to crazy or unconventional ideas that just might work!
  • Generate more and better ideas by building on existing ideas and expanding on them

When should you run a creative brainstorm workshop?

Brainstorming is useful:

  • During the problem-solving stage, when you are looking for creative possible solutions
  • When a solution was tried and it failed, and you need better alternatives
  • When you are building a new product or service and you’d like to explore creative options

How to use this template

Here are the agenda blocks included in this template:

1. Welcome 🥳

Time: 5 minutes

Tools: Music Playlist

As you open the room, welcome everyone with upbeat music to lift up the energy in the room.

Thank them for their time and briefly introduce the agenda and goal of the session.

2. Check in 📌

Time: 2 minutes

Invite everyone to head over to the chat and add a GIF that matches how their day is going so far. If anyone would like to share out loud, they can do so. You can also randomly pick the most create GIFs and invite them to share.

3. How Might We 💪

Time: 15 minutes

Tools: Miro Board, Music Playlist

Share the problem or challenge you are trying to solve using a "How might we..." problem framing (e.g., “How might we design a product that makes our users feel confident and secure with their financial transactions?”).

You can use the Miro integration on Butter to help you document your brainstorming. Here's a template that you can duplicate and use for your own sessions: You can use this board for all the agenda points that follow after this.

Invite participants to silently brainstorm as many ideas as they can on how the challenge might be solved for 10 minutes.

Before you start brainstorm, ask if there are any questions or concerns.

4. Let's cluster the ideas 🧠

Time: 5 minutes

Tools: Miro Board, Timer

Let's take the next 5 minutes to delete any duplicates you find, and cluster the ideas that are very similar to each other.

5. Dot vote the idea with the most potential 💡

Time: 5 minutes

Tools: Miro Board, Timer

In Miro, each participant gets 6 votes they can distribute as they like between the main ideas that resulted after the clustering. One idea can get more than one vote.

Allow 5 min of silent work during which everyone distributes all their votes.

The idea with the most votes will be explored deeper in the next activity.

For the voting, you can use the Miro voting feature or the dots on the board.

6. Pre mortem 🧟‍♀️

Time: 15 minutes

Tools: Miro Board, Music Playlist, Timer

In Miro, invite everyone to take 10 min. and add to sticky notes with their answer to the question "How will this solution end in disaster?"

Then, give the group 5 min. to cluster the concerns and risks.

This activity allows the group to deepen their understanding of the idea they selected, and surface any potential pitfalls or risks they will need to address before moving further with prototyping.

7. Riskiest assumptions ⚡️

Time: 5 minutes

Tools: Miro Board, Timer

Each participant has 3 votes. They take 5 minutes to read all the stickies and drag-and-drop their votes on the sticky(/ies) they believe to be the most concerning risks they will need to address first.

You can either use the Miro voting feature or drag-and-drop the emojis.

These first 3-5 risks will then be analyzed and tackled in another session.

8. Check out 👋

Time: 5 minutes

Tools: Poll

Thank everyone for their ideas and energy, and invite them to check out in an open poll by answering this question: "My contribution to the success of this project will be...”

About the creator

Anamaria Dorgo is the Head of Community at Butter. Her mission is to create a space where facilitators, workshoppers, trainers, design thinkers, and innovation and strategy consultants can team up, share best practices, tackle challenges collectively, and accelerate their careers together with like-minded people. 🙌


30-60 mins


Ideation & Brainstorming
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